Press Release

Christensen Tamburri Communications Named Ad Agency for Bayonne Medical Center

Launches Agency Healthcare Group Headed by Bill Carlos.

Raritan, NJ – Sept. 26, 2008 – Christensen Tamburri Communications (CTC), an advertising, PR and marketing communications firm based in Raritan, NJ, announced that it has been awarded a major re-branding assignment by Bayonne Medical Center (Bayonne, NJ) and has formed a new healthcare communications group at the agency. The firm has named Bill Carlos, a long-time NJ-based healthcare marketing specialist, to manage the new group.

“The re-branding assignment for Bayonne Medical Center brings a welcome burst of diversification to CTC,” said Don Christensen, CTC founding partner. “While the agency has been serving community banks since its inception in 2001, one of our goals has been to make our client list even more complementary to the past experience of my partner, Bob Tamburri, and myself.

“We each have done extensive work for clients in many industries, including OTC remedies, food and beverage, travel and tourism, professional services, photography and telecommunications. Ultimately, we felt that expanding our client base beyond financial communications would be wise for the firm and welcomed by our new clients. Our association with Bill Carlos, who has dedicated his entire career to healthcare marketing, made our recent diversification a relatively easy move.”

About Christensen Tamburri Communications

CTC was formed in 2001 with the acquisition of the Millington Savings Bank account (which remains active) and now provides services to six additional banking clients, as well as the New Jersey League of Community Bankers. The principals at CTC have promoted a variety of healthcare brands and organizations over the years, including J&J’s Imodium and Lactaid brands; Chilton Hospital; Memorial Sloan-Kettering Medical Center; UMDNJ; and South Amboy Memorial Hospital.

CTC was also the recipient of four prestigious awards during the recent 40th Annual Jersey Awards competition. The agency received the honors for various client advertising campaigns and collateral work.

Bill Carlos will lead the firm’s continued thrust into healthcare communications throughout the New York/New Jersey/Pennsylvania area and is heading up CTC’s branding effort for Bayonne Medical Center. His experience includes executive marketing communications leadership posts at Quest Diagnostics and Blue Cross/Blue Shield of NJ. Carlos is also the owner and president of Avow Communications, Berkeley Heights, NJ, and sits on the board of the American Diabetes Association’s Northern NJ chapter.

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